It is really not extremely appealing or interesting or attractive into all of our group generally speaking
“The new advertising try outdated. They style of reminded me personally regarding Playboy, the fresh black and you may red the color colour – it absolutely was considerably the existing-university sexy.”
Wu claims she and her pal struggled to get matching establishes from lingerie and you may bras as they dug as a consequence of packets found on islands on the store. She including admits she wasn’t like a fan of along with solutions, hence she felt had been too loud and the incorrect for her epidermis build.
In my opinion the most important thing to have overseas brands which come to help you China would be to know Chinese info off ‘sexiness’ as they are very, totally different
“Branding is also a little a huge situation,” she states. “The complete feminist movement is actually global, and also the information trailing the fresh Victoria’s Secret style show aren’t really relative to what’s going on.”
On her own store, Wu aims which will make a highly additional user experience on her Shanghainese clientele. She emphasises you to definitely she can’t chat into mass underwear business, however, you to “their particular members most likely depict what the market would be as in the near future”. (далее…)