On 100, EDWARD BERNAYS & Their Science From Pr
CAMBRIDGE, Bulk., azing tumble regarding dates, clients, reasons or any other oddments of decades away from devising practical techniques. Is he shed labels! Caruso, Edison, Nijinsky, Woodrow Wilson and you may, needless to say, «my uncle Sigmund Freud.»
«Thus one day, Asia phone calls myself upwards . » initiate Edward L. Bernays, wherein the guy setting Primary Minister Nehru’s sis phoned your that time into the 1947 to get his suggestions about the best way to promote the thought of democracy towards subcontinent.
Shortly after an excellent century, Bernays moves reduced however with a free, confident gait
Ed Bernays helped identify the present day prices of publicity, so a small thinking-promotion hobby appear without a doubt, especially whatsoever these types of many years. The guy which instructed students in order to instance soap, which managed to get preferred for women to help you smoking well before «You’ve Come a long way, Little one,» who marketed civil rights in addition to bulbs — the daddy of Pr — became 100 now.
The fresh new occasion has been ations and you may informative seminars, and you will tonight having an appreciate class during the Charles Hotel you to received 350 someone, mostly Publicity brands. It is a beneficial testament towards the big attraction and guile regarding the fresh elfin Bernays that not one person remarked through to new Public relations gaffe off carrying their centennial event into wedding regarding John F. Kennedy’s murder, inside Kennedy’s really outdoor space. (далее…)